Six Brands Under ODOP Launched
The Food Processing Ministry had inked an agreement with National Agricultural Cooperative Marketing Federation of India Limited (NAFED) for developing 10 brands as the One District One Product brands under the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) scheme. Of this, six brands Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana and whole wheat cookies of Dilli Bakes were launched.
The central scheme PMFMES aims to provide financial, technical and business support for upgradation/setting up of Two lakh micro food processing units based on the ODOP approach in a period of 5 years from 2020-21 to 2024-25 with an outlay of ₹10,000 crore.
The brand Amrit Phal for amla juice has been exclusively developed under the ODOP concept for Gurugram, Haryana. Cori Gold brand has been developed for coriander powder which is the identified ODOP for Kota, Rajasthan. Brand Kashmiri Mantra brings out the essence of spices from kulgam, Jammu and Kashmir. Brand Madhu Mantra has been developed under the ODOP concept for honey from Saharanpur, Uttar Pradesh. Whole wheat cookies, is the second product developed under the brand Dilli Bakes Brand Somdana has been developed under the ODOP concept of millets from Thane Maharashtra.
All the products come in unique and attractive packaging that keeps moisture and sunlight at bay, thus ensuring a longer shelf life of product and keeping it fresh. Each product has been developed based on the extensive knowledge and legacy of the marketing expertise of NAFED as well as its capabilities and experience in processing, packaging, supply and logistics. All the products will be available at NAFED Bazaars, e-commerce platforms and prominent retail stores across India.
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