How to Become Graphic Designer

Introduction of Graphic Designer

In today's world of digital media and communication, designing has become important aspect of life. Every one is found of digital gadgets around them. In such a scenario, Graphic designer has risen up as most demanding career in modern time. A graphic designer brings the ideas, messages or concepts with the help of visual communication while utilizing various design with his/her creativity skills. A graphic designer's works span in the market through, prints, digital boards and multimedia platforms. From logos and branding materials to websites and advertisements, graphic designers play a crucial role in shaping the visual identity of businesses, organizations, and individuals.

Career Opportunities as Graphic Designer

Brand Identity Designer Brand Identity Designer
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How to Become Brand Identity Designer

Courses to Become Brand Identity Designer

  • Graphic Designer

Job Profile

In the era of the digital world, every business entity is making efforts to make themselves a "Brand". Here, brand identity designers play a vital role in making a business a brand. The brand identity designer is responsible for translating brand values and messages into tangible design elements. They are responsible for designing logos, typography, colour schemes and other visual assets.  These visual assets convey the essence and identity of a brand. By understanding the firmographics, demographics and psychographics of the entity such as market trends, target audience, consumer behaviour, competitive players, a brand identity designer creates unique and impressionable brand identities that help the businesses to stand out in the competitive market.

Roles & Responsibilities of Brand Identity Designer:

  • Understand the company's mission and vision, and prepare the concepts in order to develop the brand identity
  • Design and create visual assets such as logos, typography colour palettes, and also provide brand guidelines
  • Make sure all brand assets such digital, print, and social media content shall have consistency and cohesion
  • Collaborate with other marketing teams to establish brand identity in order to conduct marketing campaigns, product launches, etc.
  • Understand the market trend and stay updated with developmental changes to establish the brand identity
  • Present unique concepts and designs to clients seeking for establishing brand identity
  • Provide guidance and support to junior or intern designers when required.
  • Manage multiple projects simultaneously and meet deadlines.

Qualification to Become Brand Identity Designer:

  • Must have a bachelor's degree in Graphic Design, Visual Communications, or related field.
  • Must be proficient in designing tools such as illustrator, Photoshop, and other design tools.
  • Must have strong learning of branding principles, typography, colour theory, and layout design.
  • Must have good communication and presentation skills.
  • Must have the ability to think creatively and strategically.
  • Must be detail-oriented with strong organizational skills.
  • Must have the ability to work both independently and collaboratively in a fast-paced environment.

Company Type for Internship

  • Design Agencies
  • Marketing and Advertising Agencies
  • In-house Design Departments
  • Startups and Small Businesses
  • Design Studios
  • Digital Marketing Agencies

Career Growth Path

Level 1
Service Period: 1 In India : INR 2.5 to 5 lakhs per annum Top Countries (UK, US, AU, NZ, GER, CA, EU) : $30,000 to $50,000 per annum
Level 2
Service Period: 2 In India : INR 5 to 10 lakhs per annum Top Countries (UK, US, AU, NZ, GER, CA, EU) : $50,000 to $80,000 per annum
Level 3
Service Period: 3 In India : INR 10 to 20 lakhs per annum Top Countries (UK, US, AU, NZ, GER, CA, EU) : $80,000 to $120,000 per annum
Level 4
Service Period: 4 In India : INR 20 to 40 lakhs per annum Top Countries (UK, US, AU, NZ, GER, CA, EU) : $120,000 to $200,000 per annum
Level 5
Service Period: 5 In India : INR 40 to 80 lakhs per annum Top Countries (UK, US, AU, NZ, GER, CA, EU) : $150,000 to $300,000+ per annum
Level 6
Service Period: 6 In India : INR 80 to 2 Crores per annum Top Countries (UK, US, AU, NZ, GER, CA, EU) : $200,000 to $500,000+ per annum

Demand of Brand Identity Designer India Market

The demand for brand identity designers in India is rapidly increasing. As the business culture and start-up culture are blooming in a rapid manner, a number of job opportunities are being opened for this role. Every business organisation want to establish itself as a brand hence looking forward to have such skilled people to make their dream true. The reports are projecting a substantial increase in opportunities for this role. A brand identity designer will be high in demand in the upcoming decade that's reflecting the growing importance of branding in the Indian market.

Demand of Brand Identity Designer Top Countries (UK, US, AU, NZ, GER, CA, EU) Market

Brand Identity Designer has been developed as an important asset to the organisation in modern day market competition. The opportunities for brand identity designers are increasing in the world. Recently 21,800 positions are opened for this role. The demand of brand identity designers is in substantial growth in the world. In today's competitive world, the organisations are looking forward towards brand identity designers in order to establish the brand of their service or product.

Ideal Subjects to Become Graphic Designer


Exam to Qualify for Best Institutes to Become Graphic Designer

Undergraduate Common Entrance Examination for Design (UCEED)

Leading Institutes to Become Graphic Designer

National Institute of Design (NID), Ahmedabad